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The Ghana Tourist Board was established by the National Redemption Council Decree (NRCD) 224 in 1973 as amended by the Supreme Military Council Decree (SMCD) 80 of 1977. It is the main implementing agency of Ghana’s Ministry of Tourism and Modernization of the Capital City.

FUNCTIONS OF THE BOARD

As the implementing agency of tourism policies its functions include:

- The regulation of tourism enterprises namely accommodation, catering, travel and charter operations through registration, inspection, licensing and classification.

- The promotion and marketing of Tourism, both in Ghana and outside Ghana, including the publication of tourism publicity and promotional materials, and participation in \fairs and exhibitions.

- Carrying out research and studies on trends in the tourism industry both at home and abroad to aid decision and policy-making.

- Facilitating the development of tourist facilities and products.

MISSION STATEMENT

The mission of the Ghana Tourist Board is to ensure sustainable tourism development through the creation of an enabling environment for the provision of quality tourism facilities and services for the traveling public with a well-qualified, highly motivated and dedicated work force and thereby promoting tourism to become the leading sector of the economy.

VISION

The vision of the Board is:

To see Ghana become the TOURISM CAPITAL of West Africa, especially in culture, heritage, ecotourism as well as conference tourism in a quality non-mass manner.

OPERATIONAL DEPARTMENTS OF THE BOARD AND THEIR RESPONSIBILITIES

MARKETING

- Promoting and marketing the country as a tourist destination in Ghana’s overseas and regional markets.

- Promoting domestic tourism and creating awareness of the benefits of tourism.

- Developing strategies for effective marketing and promotion.

- Regulating the business of Travel, Tour and Car Rental Agencies and Charter Operations through registration and licensing.

RESEARCH, STATISTICS AND INFORMATION

- Carrying out research and studying trends in the tourism industry in order to:

(a) Segment the market as a guide to the marketing of Ghana’s tourist products
(b) Provide information on Market Trends for strategic and effective marketing.
(c) Maintain a tourism Database.

- Guiding investors and developers in their project documentation to ensure the sustainable development of Tourism.

QUALITY ASSURANCE

- Setting and regulating industry standards.

- Registration, inspection, classification and licensing of accommodation and catering enterprises, including hotels, guest houses, motels, lodgings, hotels, restaurants and fast food establishments, drinking bars and traditional catering (chop bars) establishments.

- Providing extension services to facility operators to ensure the sustainable development of Tourism.

HUMAN RESOURCE DEVELOPMENT & TRAINING

- Promoting high standards in the tourism industry through training and human resource development.

- Helping in capacity building in both the public and private sectors of the industry.

PLANNING AND BUSINESS DEVELOPMENT

- Provision of conceptual and land use plans for the development of tourism products and encouraging investor interest by developing investor information profile on potential and priority projects.

- Collaboration with relevant public sector agencies for the development of tourism infrastructure.

- Formulation of strategic framework and plans for Area Development Schemes within the identified tourism zones and routes to ensure environmental conservation and cultural preservation of resources.

- Appraisal and advice on private sector projects to meet the required economic, environmental and socio-cultural guidelines and industry standards.

- Co-ordination of the Board’s Planning and Developmental programmes into actionable projects for the ease of monitoring and evaluation.

- Provision of strategies to negotiate with potential investment partners and provide regulatory indicators for aid donors to ensure that counterpart funding and project activities are within the Board’s budget and regulations of its operations respectively.

- Providing extension services to investors, including appraising projects proposals and sourcing for funding among others.

SUPPORTING DEPARTMENTS

Apart from the operational departments outlined above, there are supporting units which provide relevant administrative and professional services for the smooth running of the organization. These Departments are Finance, Audit, Administration, Personnel, Legal and Public Relations.

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