Tourism development in Ghana is comprehensively aimed at a broad and desirable range of domestic, subregional African and international tourists.

The Government is pursuing quality tourism development that is internationally competitive and compatible
with Ghana's social values and environmental setting. It aims to attract tourists, who show respect for the
country's history and environment.

Emphasis is being placed on tourism to help in the conservation of the country's historical and environmental
heritage. Apart from the economic benefits, tourism is used to present Ghana's unique cultural, historical and environmental heritage to the international community and to educate Ghanaians about their own heritage.
The Government intends to use tourism as an alternative development strategy to help address broad
national issues.

GHANA'S TOURIST ATTRACTIONS:

Ghana is endowed with a wide range of natural, cultural and historical attractions, which could provide the
basis for the promotion of a wide variety of tourism products. However, in line with her policy of using
tourism to conserve her ecological, historical and cultural heritage, Ghana has attractions which lend themselves
to the promotion of niche tourism which are to be focused. They are:

i) Pristine tropical beaches along the country's 540km Atlantic coastline; these are suitable for
beach and golf activities.

ii) Historic forts and castles built by eight different European empires during the 14th - 18th centuries whose dungeons were used to accommodate millions of Africans for the infamous Trans-Atlantic slave trade. The monuments today stand as World Heritage sites designated by UNESCO and attract Africans in the Diaspora who regard them as shrines, which every one of them must visit in their lifetime. It is also an attraction for students of history and culture as well as Europeans. The monuments are being promoted as heritage tourism for a special market.

iii) Unique cultural heritage featuring calendar of festivals rich in ancient traditions, artisan
excellence in goldsmithing, woodcarving, pottery, fabrics, fine painting and herbal medicine, etc.

iv) Unique ecological and landscape systems featuring tropical rainforests, national parks, inland lakes and rivers.

v) A warm, friendly and hospitable people in a safe country with democratic institutions and
laissez - faire economy.

TYPES OF TOURISM BEING FOCUSED ON CURRENTLY:

i) Cultural Tourism: It is the main product of Ghana. However, it is best packaged in combination with the following attractions;
a) Historical Heritage sites;
b) Game viewing in national parks;
c) Nature walk and bird watching in eco parks and rainforests;
d) Beach stays, water sports and cruises on inland lakes.
ii) Historical Heritage Tourism: This focuses on “roots packages” for the return of Africans in the Diaspora to their motherland on the African continent with Ghana as the gateway.
iii) Beach Tourism: This covers niche resorts but is promoted advisedly against mass tourism.
iv) Meetings, Incentives, Conventions and Events Tourism: This focuses on the promotion of the capital city as a convention destination in Africa, taking advantage of the friendliness of the Ghanaian people, the use of English as an official language, the political stability, peace and the absence of travel restrictions and foreign exchange controls, and the beauty of the countryside.
v) Ecotourism development in unique and interesting rural communities throughout the country.


I. PUBLIC SECTOR PRIORITY INVESTMENT PROJECTS

Servicing of Tourist sites to attract investment in receptive facilities.
The first priority is the servicing of prime tourist sites earmarked for the development of key resorts and other
receptive facilities needed to promote Ghana as a destination for a mixed-package of beach-stays flavoured
with cultural trips, nature-walk in eco-tourism parks, water sports and cruises on inland lakes. The key sites
include:

 

A) BEACH RESORT AREAS
These sites are earmarked for niche resort development. Each of these sites require extensive
infrastructure development including roads, water, electricity, telephone and sewerage, which is the
responsibility of government and for which soft loans will be welcomed.

Cape Coast/Elmina - Beach resorts
Abrekum-Mankoadze,
Saltpond, Biriwa - Beach resorts, hotels (S/S & M/S), luxury villas
Brenu-Akyinim - Beach resorts (L/S & M/S), hotels, luxury villas,
Golf course
Shama-Busua, Sekondi - Marina, beach resorts, water sports, camping sites.
Takoradi, Butre
Nzulezu/Beyin & Kojokuma, - Beach resorts, ecolodges, eco-tourism and water
Jewi Wharf-Axim, Dixcove sports
Ada-Foah - Private/company chalets (S/S, M/S & L/S), beach
resorts, watersports, golf courses.
Prampram-Ningo, - Private/company chalets, Polo
Nungua/Teshie - Beach Resorts
Accra-Kokrobite/Bortianor - Beach resorts, crafts emporium, watersports
Denu - Beach hotels (M/S), resorts
Keta Anloga-Srogboe - Beach resort (S/S), lodges & water sports
*Please Note: S/S - Small Size
M/S - Medium Size
L/S - Large Size

B) GAME PARK SITES FOR SAFARIS
The only national park with some facilities for game viewing i.e. Mole National Park, requires extensive infrastructural build-up to support a major investment to upgrade and expand the existing 40-room lodge into a major safari hotel with lodges in other parts of the reserve to support photo safari promotion.
The requirements include construction of extensive game viewing tracks in the park, the provision of treated
water, and modernization of the park headquarters including housing and communication facilities for the
park management. Electricity is to be tapped from the national grid.

c) INLAND LAKE RESORT SITES
The Volta Lake Basin is earmarked for the development of niche resorts to promote cruising and other ecotourism
activities and will require the expansion of existing marina and port facilities within the basin. Hotel
sites will require infrastructure like treated water, electricity, telephone and sewerage systems. These sites
may be serviced to attract investors and developers.

d) COMMUNITY ECO-TOURISM AND HERITAGE SITES
These sites provide the opportunities for eco-tourism activities such as fauna and flora viewing, scientific
research and outdoor recreational activities such as cycling and boating. Camping sites, village type accommodation
and eco-lodges can be provided to boost the local economy. Historical Heritage sites would
require development such as open air and indoor museums, monuments and exhibition centres.
Existing developed ecosites :
Community- Based Ecotourism Sites
Forest Circuit
Wassa Domama Rock Shrine (Western Region)
Bunso Arboretum (Eastern Region)
Bobiri Butterfly Sanctuary (Ashanti Region)
Boabeng -Fiema Monkey Sanctuary (Brong Ahafo Region)
Tano Boase Sacred Grove (Brong Ahafo Region)
The beautiful Kintampo & Fuller Waterfalls (Brong Ahafo Region)
Savanna Circuit
Wechiau Hippo Sanctuary (Upper West Region)
Paga Crocodile Ponds (Upper East Region)
Tongo Hills & Tenzug Shrine (Upper East Region)
Sirigu Pottery and Arts Village (Upper-East Region)
Widnaba (Upper-East Region)

Also in the circuit are Mole National Park and
Salaga Slave Market & Wells (Nortern Region)
Volta Circuit
Tafi Atome Monkey Sanctuary (Volta Region)
Tagbo Waterfalls, (Volta Region)
Amedzofe Waterfalls & Mt. Gemi (Volta Region)
Xavi Bird Sanctuary & Lotor River (Volta Region)
The Wli Waterfalls, the highest in Ghana is found in the region.

 

II. PRIVATE SECTOR PRIORITY INVESTMENT AREAS
a) Niche Resorts at beach fronts in Volta, Greater Accra, Central and Western Regions as enumerated
above and below:

• Bortianor Beach: 30km west of Accra. It is to service the promotion of the capital city as a
destination for conferences, beach holiday, business, etc. The beach is earmarked for the
development of multiple hotels and golf resort with condominiums and holiday villas.
• Brenu-Akyinim Beach: 200km west of Accra, it is located in the heritage and eco-tourism zone of
Ghana. It is to serve as the main base for visitors to the zone; it is to have multiple hotels, a golf course
and a marina to promote water sports.
• Busua Beach: The existing beach hotel in the Western region is earmarked for the promotion of
watersports and other outdoor activities.
• Ada Beach: In the Greater Accra region. It is earmarked for the promotion of water sports

b) A major Safari Lodge in the Mole National Park is urgently required to support the promotion
of Safari holidays in Ghana. This involves the expansion and upgrading of the existing 40-room
lodge into a minimum of 100 rooms plus mini-lodges to be sited within the park.
c) Lake and Island Resorts on the Volta Lake for the promotion of niche tourism such as cruise boat
operation, fishing and game viewing in nearby national parks, adventure trips to waterfalls, caves in
the lake basin. The sites include Dodi Island, Melinli peninsular at Kpandu-Torkor, Digya National
Park-Kete Krachi, Yeji, Makango-Salaga and Buipe.
d) Lake Bosomtwe Basin, 40km South of Kumasi is earmarked for Eco-tourism which will involve the
creation of Natural Museum and Eco-tourism featuring a resort, a museum of African exotic crops
(agro-tourism), golf course, recreational facilities and artisanal village. Local partners will provide
serviced land.
e) Motels and Rest Stops on the highways linking the above key tourist sites. The key routes
requiring such facilities are:
Accra Kumasi (the north-south route)
Kumasi-Mole National Park (the northern route)
Accra-Cape Coast -Elubo (the coastal route)
Cape Coast - Kumasi (another north-south route)
f) Establishment of Tourism Transport Company to service ground handlers with a fleet of a variety
of vehicles, commuter aircraft and cruise boats on our inland waters.
g) Establishment of fast food chains as the growing American, European and Asian tourist population
Ghana Tourist Board Directory Official Listing • Hotels • Restaurants • Travel & Tour Agencies • Car Hire Services 15
keep demanding these facilities.
h) Establishment of entertainment and recreational facilities such as Casinos, an African Theme
Park, etc, which are in high demand by tourists, conference planners and business investors.

INVESTMENT INCENTIVES AND BENEFITS
Investors in the tourism sector have a wide range of investment incentives including concessions to enhance
the viability of new as well as existing investments.
Notable among the concessions are:
a) Concessionary rate 10% duty on imports other than food, beverages, building materials and vehicles
required for projects in all segments of the tourist industry.
b) Accelerated depreciation allowances on building, equipment, plant and furnishing (ranging from
20-50% per annum)
c) Further tax allowances ranging from 25% to 50% depending on location
d) Corporate tax 25%
In addition to the above, there are investment protection and guarantee schemes including:
i. Protection provisions in our national constitution against nationalization of local and foreign
companies. The provisions prescribe resort to international arbitration in case of any dispute.
ii. In addition, Ghana has a series of bi-lateral as well as multi-lateral investment protection and
guarantee agreements with governments and multi-lateral agencies to cover foreign investment in
Ghana.

 

Beyond awareness there has to be an infrastructure that will support tourism.  This is taking shape now and the potential is great.  Thus investment at this point in time is both crucial to tourism growth and of good return to investors and entrepreneurs alike.

Ghana has an economy that is growing in real terms and inflation is not excessive.  Political stability and the rule of law is good.  It is peaceful and currently celebrating 50 years of Independence from the British, although strong an positive links remain with the old colonial masters.

New tourism related businesses and construction projects are the way forward.  For example bike hire, hiking or camping equipment, or sea or river/lake fishing where specialist equipment is necessary for short periods of time and so can be rented at low cost.  Construction of low cost ‘beach hut’ or ‘log cabin’ type and/or self catering accommodation can also be a viable investment.  Another project worthy of investment is the proposal to rejuvenate Elmina in Central Region in order to make it a thriving centre for tourists to visit.

So this is the opportunity that is available today, before the ‘big boys’ move in.  As business people and investors alike, this is exactly where you can determine your commercial objectives and make money on the back of tourism, which is the biggest industry in the world as a whole !

 

 

 

 

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